Lakrids by Bülow stands for premium liquorice. This liquorice is much more than just a popular sweetener. The range is a collection of various liquorice variations from standard pure liquorice creations in various flavours of sweet, salty, fruity and spicy as well as liquorice with chocolate filling refined with natural flavours such as coffee, cocoa, passion fruit or caramel.
The company was founded by Johan Bülow, who wanted to elevate liquorice to a noble luxury.
Liquorice is a popular sweetener in Scandinavia, which in his opinion deserves more attention. His vision was to make the magical properties of liquorice root known and to create a natural pleasure with carefully selected ingredients. In 2007 Johan Bülow opened his first "Lakrids by Bolow" shop in Denmark and today the world is enthusiastic about liquorice.
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