Data protection
Data protection
The protection of your personal data is important to us. That is why we comply with the requirements of all relevant data protection laws, in particular the Federal Data Protection Act (DSG), the Ordinance on the Federal Data Protection Act (VDSG) and the General Data Protection Regulation of the European Union (DSGVO). Nordic Lifestyle GmbH (Nordic Lifestyle GmbH, Ackerstrasse 21, 8005 Zurich) operates the website https://helsinki-design.ch and shares responsibility for the collection, processing and use of your personal data and the associated compatibility of data processing Swiss and EU law.
We ask you to take note of the following information, from which you can see what personal data is collected from you and for what purpose we use it.1. Scope and purpose of collecting, processing and using personal data
1.1 Visit of https://helsinki-design.ch
During your visit to our website, data is stored on our server. The following data is recorded and stored permanently:
1.2 Creation of a customer account
1.2.1 Account creation
The personal and stored data required for the registration and creation of your personal account:
• email-Address • Name • Last name • Phone* • Pasword • Address* * voluntarily This data will be stored until you withdraw your consent.
Delivery address and payment details are only required when completing an order.
Your personal account will be created based on the data you provide. We use the information provided as follows:
- With your e-mail we confirm the receipt and dispatch of your orders as well as in combination with your other, personal data, and communicate with you. We also use your e-mail address to identify you when you register on our website.
- We save your account activities such as product view and shopping cart usage anonymously. This enables us to provide you with content and product and service suggestions tailored to your needs.
By creating an account, you agree to the processing of the data you have provided, to the creation of an account and to the sending of regular newsletters - if you have expressly requested receipt of the newsletter - for a statistical evaluation of your user behavior and for the improvement of our products and services a. This consent forms our legal basis for the processing of your personal data within the meaning of Article 6 (1) (a) GDPR.
In addition, when you create your account, you have the option of opting in for or against the newsletter.
You can delete your account at any time. Inform us about this under the o.s. contact details.
1.2.2. Purchase of Products
When purchasing a product, we collect the following personal data, which we store until you withdraw your consent.
• Correspondence data (incl. payment details or e-mail messages):• Product details and price
• Name, street / No., address supplement, Postal code and city
• Terms and Conditions consent
• Credit card number | Stored encrypted for 360 days at Worldline Schweiz AG, Zurich
• Credit card expiry date | Stored encrypted for 360 days at Worldline Schweiz AG, Zurich
• Credit card CVV code | Stored encrypted for 360 days at Worldline Schweiz AG, Zürich
The purpose of this data storage is to be able to deliver the data you have purchased to the address you require and to ensure that the invoice amount is charged according to your credit card information. By purchasing products from us, you consent to the processing of the data you provide to complete the purchase process, for a statistical evaluation of user behavior and to improve our products and services. This consent serves as our legal basis for the processing of your personal data within the meaning of Article 6 (1) (a) GDPR.
1.2.3 Newsletter
As soon as you create your own account, you can subscribe to our newsletter. We will send this to the email address you provided. For this we use the data you entered when you created the account. By subscribing to the newsletter, you consent to us using your data to send the newsletter regularly to the specified email address, for statistical analysis of user behavior and to improve the newsletter. Your consent serves as our legal basis for processing your e-mail address within the meaning of Article 6 (1) (a) GDPR. We are entitled to commission third parties with the technical processing of advertising measures and to pass on your data for this purpose (more on this below, Section III). If you no longer wish to receive the newsletter, you can unsubscribe at any time using the contact details above. In addition, each newsletter contains a link to unsubscribe. Your personal data will be deleted after you unsubscribe. In order to improve our newsletter, the data will only be processed further in an anonymous form.
2. Use of your data for advertising purposes
To personalize products and information, we use data that we store and analyze about you when you visit our website. Cookies can also be used in this context (see below, Section V). As part of the analysis of your user behavior, an anonymous user profile is created. No non-anonymized usage data is used for this. So that we can also offer you personalized advertising in the social networks, remarketing pixels from Facebook and Instagram are used on our website. If you have a personal profile on one of the social networks included and are logged into your personal profile while visiting our website, this pixel creates a link between our website and your personal profile. To prevent this process, you must log out of your personal profile. In your respective personal profiles, you also have the option of defining further settings relating to advertising.
Re-targeting technologies from Facebook and Google are used on our website. This means that your usage behavior on our website is analyzed and recorded anonymously in order to provide you with personalized advertising. Cookies are also used in this context (see below, Section V).
Our legitimate interest in data processing within the meaning of Article 6 (1) (f) GDPR is the creation of anonymous user profiles for the purpose of analyzing the use of our website and advertising. You can prevent the setting of cookies by making the appropriate settings in your browser.
3. Transfer of the data
We only pass on your personal data to third parties if you expressly agree to this, if there is a legal obligation to do so or if this is necessary to enforce our rights, in particular to enforce claims between you and Nordic Lifestyle GmbH. We are also entitled to pass on your personal data to third parties if this is necessary for the provision of services and for the analysis of your user behavior. If the data processing described in this data protection declaration requires the transmission of your personal data to third parties abroad commissioned by us, Nordic Lifestyle GmbH is entitled to transmit this personal data abroad. If a country does not have the same level of data protection as in Switzerland, we contractually ensure that the third parties we commission protect your personal data in accordance with Swiss standards. The https://helsinki-design.ch website contains links to other third-party websites that may be of interest to you. If you click on these links, you will leave the website https://helsinki-design.ch. Third-party websites are not covered by the data protection regulations set out here. Nordic Lifestyle GmbH is not responsible for the observance of data protection by websites of third parties and assumes no liability for this.
4. Data security
We use appropriate technical and organizational security measures to protect your personal data stored by us against manipulation, loss and unauthorized access as best as possible. As new technologies become available, we update these measures. Within our website we use the SSL procedure (Secure Socket Layer) in connection with the respective highest level of encryption supported by your browser.
Sofficial employees are obliged to data secrecy and comply with data protection regulations.
5. Cookies
We use cookies to enable you to use our website comfortably. These are small information files that are stored on your computer's hard drive with the help of your Internet browser. We do not receive or store any additional personal data about you by using cookies. You can switch off the use of cookies by changing the settings on your computer.
6. Plugins
1. Facebook / Instagram
APlugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our website. You can recognize the Facebook plugins by the Facebook logo or the "Like-Button" ("Like") on our website. You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/. When you visit our website, a direct connection is established between your browser and the Facebook server via the plugin. Facebook receives the information that you have visited our website with your IP address. If you click the Facebook "Like" button while you are logged into your Facebook account, you can link the content of our website to your Facebook profile. This allows Facebook to associate your visit to our website with your user account. We would like to point out that as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Facebook. You can find more information on this in Facebook's privacy policy at https://www.facebook.com/about/privacy/. If you do not want Facebook to be able to associate your visit to our website with your Facebook user account, please log out of your Facebook user account.
2. Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and enable an analysis of your use of our website. The information generated by the cookie about your use of our website is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on our website, however, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Additional information on GA 4: GA 4 uses artificial intelligence to evaluate usage data. The anonymization of the IP address is automatically preset by GA 4. We have deactivated the collection of precise location and position data as well as precise device data by default. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. Google will use this information to evaluate your use of our website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required to do so by law or if third parties process this data on Google's behalf. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you can if applicable not use all functions of our website in full. By using our website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Right of withdrawal: In order to prevent Google from collecting the data generated by the cookies and relating to your use of our website (including your IP address) and from processing this data by Google, you can use the following link to download a browser plug-in Available for download and subsequent installation: https://tools.google.com/dlpage/gaoptout?hl=de.
3. Google Remarketing
With this function, the advertising target groups created with Google Analytics can be linked to the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-related, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC). The web and app browser history is only linked to your Google account for this purpose if you have given your consent. To support this feature, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data. This allows us to define and create target groups for cross-device advertising. The data collected is combined in your Google account on the basis of your consent, which you can give or withdraw from Google. In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merger), the collection of data is based on our legitimate interest in acquiring new customers through advertising and using our website profitably. You can object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account under the following link (https://www.google.com/settings/ads/onweb/). Further information and the data protection regulations can be found in Google's data protection declaration at https://www.google.com/policies/technologies/ads/.
Google Tag Manager
We use the Google Tag Manager on our website. This collects data about user behavior on our website and forwards it to our analysis tools. Google Tag Manager does not have access to the data, it only collects the data. Since the Google Tag Manager does not process any personal data per se, reference is made to the statements on the respective tracking services and to the Google Tag Manager usage guidelines. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
Google Conversion Linker
We use Google Conversion Linker to prevent the cookies set by Google Conversion Tracking from being stored for longer than 24 hours if cross-website tracking is prevented.
Pinterest
We use plugins from Pinterest on our website. These functions are offered by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA. When you visit our website, a direct connection is established between your browser and the Pinterest server via the plugin. Pinterest receives the information that you have visited our website with your IP address. If you click the Pinterest "Pin it button" while you are logged into your Pinterest account, you can link the content of our website to your Pinterest profile. This allows Pinterest to associate your visit to our website with your user account. We would like to point out that as the provider of the website, we have no knowledge of the content of the data transmitted or how it is used by Pinterest. For more information, see Pinterest's privacy policy at https://policy.pinterest.com/en/privacy-policy. If you do not want Pinterest to be able to associate your visit to our website with your Pinterest user account, please log out of your Pinterest user account.
Global Site Tag
Global Site Tag (gtag.js) is a tag management system developed by Google. It is used to track and manage data like traffic, sales, conversions and more from a single line of code. It allows companies to implement tracking tags for various purposes such as Google Ads, Google Analytics and more.
Bing Ads
We use Microsoft Advertising on our website, a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA ("Microsoft"). Microsoft Advertising helps us to analyze the user behavior of visitors to our website if users have reached our website via a Microsoft ad. To do this, Microsoft places cookies on visitors' devices when a visitor arrives at our site using Microsoft services. This allows us and Microsoft to recognize when someone has reached us via an ad on a Microsoft site. We only learn the total number of users who have reached our site via a Microsoft ad. No personal information of the users is communicated. We use Bing Ads to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. If we ask users for their consent, the legal basis for processing is Art. 6 (1) (a) GDPR. Otherwise, the legal basis for the use of Bing Ads is Art. 6 (1) sentence 1 lit. f GDPR. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also object to the use of your data directly at Microsoft: http://choice.microsoft.com/de-DE/opt-out Third Party Information: Microsoft Corporation, One Microsoft Way, Redmond, Washington 98052, USA; Data protection.
7. Payments
For secure payment processing, we pass on your data to the appropriate acquirer. The following acquirers receive personalized data:
• Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Schweden• PayPal Pte. Ltd., 5 Temasek Boulevard, #09-01 Suntec Tower Five, Singapore 038985
• Worldline Schweiz AG, Zürich, Schweiz
Your personal information will be treated by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations. Further information and Klarna's terms of use can be found at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
8. Right to information, return / transferability, correction, deletion, restriction, objection
You have the right to request free information about your personal data stored by us, to have incorrect data corrected and to have your personal data deleted. We do this if there is no legal storage obligation or a legal basis that allows us to process the data. In accordance with Articles 18 and 21 GDPR, you also have the right to demand the restriction of data processing and to object to data processing. In addition, you have the right to request that data stored by us be handed over or forwarded to a third party. We provide you with the data in a structured, common and machine-readable format.
To do this, contact us using the contact details listed above.9. Storage of the data
Your personal data will only be stored by us for as long as is necessary to fulfill the purpose for which you have transmitted your personal data to us or to fulfill our legal obligations.
10. Modification and Update
We reserve the right to change this data protection declaration at any time if this becomes necessary, in particular due to technical developments or legal requirements. The changes will be published on www.helsinki-desigm.ch, you will not be informed separately.
11. Use of external media and content
As part of our online offer, it may happen that content from third parties is also included on our website. This serves to safeguard our legitimate interests in optimal marketing of our offer in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR, which are overriding when weighing up interests. It is customary for the IP address to be forwarded to the third party for use of the services (e.g. display in the browser) if this is technically necessary. Specifically, this affects the following providers:
• YouTube (YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA - a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA): We use the YouTube platform to provide videos within our websites. If one of these websites on which a YouTube video has been integrated is called up by the person concerned, a connection to the YouTube server is automatically established and a preview of the embedded video is called up. As part of this connection setup, YouTube is informed of which of our websites the corresponding video is accessed from. If the person concerned is logged in to YouTube at the same time, YouTube recognizes with this page view which specific website the person concerned is visiting. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject. This takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website. You will find further information on the collection and use of personal data in YouTube's data protection regulations: https://www.google.de/intl/de/policies/privacy/ • In order to make our website more interesting for you, we include components (videos) of the Vimeo, LLC with its principal place of business at 555 West 18th Street, New York, New York 10011, USA. These are necessary for the technical functionality. If you are logged into Vimeo at the same time, this information will be assigned to your respective Vimeo member account. You can prevent this by logging out of your member account. Note: Data is usually transmitted to servers in the USA. The USA represent so-called unsafe third countries (see also Section 3 f). This means that no level of data protection is guaranteed in the USA that is comparable to that in the EU. Vimeo relies on standard contractual clauses approved by the EU Commission as guarantees for the transfer of personal data to unsafe third countries. More information on data protection at Vimeo here: https://help.vimeo.com/hc/de/articles/12426205676433-Datenschutz-bei-Videos-in-Sammlungen-und-Rezensionsseiten.
